There's no word yet on exactly when it will go on sale, but you can expect more of the same merchandise sold at the pop-up: t-shirts, hats, beanies, and hoodies, with The Life of Pablo-inspired graphics, airbrushed shirts with Donda West and Robert Kardashian's faces, a bomber jacket with "PABLO" written on the back, and a graffiti denim jacket.Īccording to Complex, prices at the pop-up ranged from a $35 beanie to the $400 denim jacket so we can expect more of the same. Now the clothing inspired by the rappers latest album, The Life of Pablo, will be available again at–where else?–the Kardashians' boutique, DASH.ĭASH announced today that it will be selling select TLOP merchandise at all locations and online soon. Within two days, the store reportedly sold $1 million worth of goods (even after limiting people to two items per style). Vlasic said.When Kanye West launched the Pablo pop-up shop in New York City in March, people lined up around the block hours before its opening. It is the largest retail program Bravado has ever tried, and was executed in under two weeks. The project came together quickly, said Mat Vlasic, the chief executive of Bravado, the Universal Music Group-owned merchandise company, who helped orchestrate the international stores, their stocking and security. West, whose ambitions are often grander than his fellow stadium-packing stars, is not merely introducing his own pop-up shops (as he and others have before), he is speckling the globe with them, in one weekend-long swoop.
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Lately, other artists have been experimenting with new ways of marketing themselves and their branded merchandise, like wearing it on their own backs or selling it at Barneys New York. West and his Yeezus merchandise helped to create. What was once called concert merchandise has lately slipped the bounds of the traditional concert tour, riding a wave of popularity that Mr. Listen to some of the best new recordings here.
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On Friday, 21 pop-up shops across America, Canada, Europe, Asia, Africa and Australia opened to sell Mr. But even before it begins, his Pablo merchandise - tied to and inspired by the album - will have had its own worldwide debut. The Rappers The Life of Pablo merchandise is to be featured in 21 pop-up stores this weekend worldwide.
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Kanye West’s “ Saint Pablo” tour, for his platinum “Life of Pablo” album, begins its course through North America on Thursday. Shoppers wait in line to get into a Kanye West pop-up shop on Aug.